Photo: Paul Macro 18 EGM GOLF When member feedback revealed a desire for improved practice facilities, Bury St Edmunds Golf Club in Suffolk, England, turned to long-term partner EGM Golf. The solution was not only a modern, efficient driving range, but a smart, data-driven system designed to raise member engagement, cut costs and future-proof operations. Bury St Edmunds has long been a club shaped by its members and community. Surveys highlighted issues with the existing practice area: limited distance and too few bays. Recognising the opportunity, the club committed to building a modern, high quality driving range for people to use. In late 2024, general manager Mike Verhelst brought together key suppliers to shape the vision. Among them was EGM Golf’s Tony Nelli, known across the industry for his practical insight into range operations. Nelli advised on bay layouts, member flow, operational efficiency and equipment selection, with EGM producing visual plans to support board approvals. Through ongoing collaboration, technical specifications were refined to ensure equipment, software and day-to-day operations worked together seamlessly. At the heart of the development is EGM Range Manager, a cloud-based operational platform that goes far beyond ball dispensing. It offers dynamic pricing for member categories, multiple payment and access options, automated workflows to reduce staff hours, and real-time insights into usage and revenue. For club managers, it supports data-driven decisions and integrates smoothly A future-ready practice facility A new driving range delivered by EGM Golf helps Bury St Edmunds improve member satisfaction, modernise operations and create a strong foundation for growth.
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